• Overview of digital marketing channels, strategies, and its importance in the modern business landscape.
• Exploring real-world examples of successful digital marketing campaigns.

• Website structure and design principles for an optimized user experience.
• Introduction to on-page SEO techniques for better search engine visibility.

• In-depth SEO strategies, including keyword research, on-page and off-page optimization, and local SEO
• SEO tools and analytics for performance tracking and improvement.

• Understanding Google Ads and other PPC platforms.
• Creating and managing PPC campaigns, keyword targeting, and ad optimization.

• Strategies for effective social media marketing on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Content creation, scheduling, and engagement techniques.

• Creating compelling content for blogs, websites, and social media.
• Content promotion and distribution strategies.

• Building and managing email marketing campaigns.
• Strategies for audience segmentation, automation, and tracking.

• Exploring influencer marketing trends and case studies.
• Identifying and collaborating with influencers in various niches.

• Leveraging the power of video content on platforms like YouTube and TikTok.
• Video production, editing, and optimization techniques.

• Using Google Analytics and other tools to track website and campaign performance.
• Interpreting data and making data-driven marketing decisions.

• Exploring emerging trends in online advertising, including programmatic advertising, native advertising, and voice search optimization.

• Strategies for marketing products and services online, including product listings, reviews, and shopping ads.
• Customer journey mapping and conversion rate optimization.

• Optimizing digital marketing strategies for mobile users.
• Mobile app marketing and mobile-specific advertising platforms.

• Introduction to marketing automation platforms and workflows.
• Implementing automated email campaigns and lead nurturing.

• Interns work on a real-world digital marketing project, applying the skills learned throughout the internship.

• Preparing a report summarizing the internship experience and the outcomes of the capstone project.
• Presenting internship achievements and learnings.

• Search Engine Optimization (SEO) Audit and Optimization:
• Social Media Content Calendar Creation
• Google Ads Campaign Management
• Content Marketing Strategy
• Influencer Marketing Campaign